My three blogging goals for 2017

I really wasn’t sure if I was going to write this post! Despite referring to it in my last post of 2016 – December in review. I have been struggling. Partly because I’m at a cross road and I achieved my objective last month. My only goal since I started blogging has been to make the tots100 top 100 parent Bloggers. My background is b2b sales and strategic account management so I love a target. And that was mine. The problem? Well now I’ve achieved it what next? I hadn’t given it a thought and so although I’ve plans for the blog I’m no longer working towards a goal or an objective. I also know I don’t have a chance of staying there not unless I do something significant….

My husband laughed at me as this is pretty typical of my character. Normally what will happen is that I will tick the box and move onto the next thing. Blogging is far too much of an emotive pastime for me to walk away from. So I know that’s not going to happen. However with my imminent return to work and my declaration back in October that it was going to be more than a hobby I need to work out how it’s going to fit into my life. After all there’s nothing to write about if you don’t live away from the blog. At the same time I am not going to have the free time I have been indulging for the last nine months.
So with a little soul searching I have decided to to focus on two things:
  1. Grow traffic to 20k hits a month – 25% increase
  2. By the end of the year earn £1k of passive income per month – currently I earn zero! It’s not monetised at all!
Ha ha I love a challenge.
I know how I am going to do it. My biggest challenge will be finding the time to do it. This means I need to eliminate all non productive tasks. Automate everything I can (a theme I’ve been banging on about for three months). Learn from the best – courses and conferences some of which I’ve already booked. Get my head around certain social media channels (darn FB) and understand all the options to generating an income. I will still be open to sponsored posts but I want to try and generate an income away from these. I for one am pretty peed off by the continuous stream of can you put this follow link in for £25 … Plus I will be reducing the number of times a week I post so I want evergreen content as much as possible. And it has to give value to my readers.
I suppose if I was to add a third goal in … know my worth. I have no idea what that may be. However with a understanding of marketing and with micro influencing becoming a sought after commodity. That’s got to be something? After all my social media following has grown to over 20k this year up from around 5k at the beginning of 2016. I intend to do the same in 2017 doubling followings across all platforms and trying to grow engagement as I am particularly weak in that area.
So there we have it. I really didn’t know what I was going to write when I started this. What are your goals this year? Is there anything I can help you with? Please let me know in the comments below.


Happy Blogging xx


If you’ve liked this post please follow me on my social media channels:

Mudpie Fridays: Twitter | Instagram | Facebook | Pinterest | LinkedIn



  1. Michelle

    Congratulations on meeting your goals for last year! I’ve given up on making any major goals for my blog. I just want to write when the need suits me. I guess that is my goal for this year. I’ve also given up on monetizing my blog because to be honest, I still don’t understand and have lost the desire to learn more about it. However, I think it’s great that you are setting this goal for yourself and for your blog. I believe you can certainly do it! Thanks so much for being one of the hosts for #bloggerclubuk

  2. Life Loving

    I love these goal posts, I hadn’t thought about setting goals until I read these. It’s inspired me to set my own goals for the year, even if I don’t publish them in a post.

    Hope you achieve everything you want from 2017 and good luck!

    Sally @ Life Loving

  3. Elizabeth (Wander Mum)

    It’s amazing what you have achieved in the past year and I’m sure 2017 will see you hit your goals. Your social media stats are phenomenal. Agree with you on being more choosy about what projects to take on. Thanks for the inspiration and for hosting #bloggerclubuk

  4. Selena, The Rambler

    Love this post as it’s remindimg me to to set goals for my blog. Best of luck and can’t wait to come back and read next year’s reflection on it…right =) #BloggerClubUK

  5. kristin mccarthy

    Good luck lady! Loft goals but you can do it 🙂

    I need to figure out how to make some passive cash too. I have a few freelance deal that add up over the month but it would be nice to make a bit of passive commission.

  6. justsayingmum

    Aww fab succinct goals (well the first two!) – number three will happen I’m sure once you work it all out and then you can tell the rest of us – yay! It’s about being realistic isn’t it? I haven;t set any blog goals yet but I’m wondering if I should now! Good luck lovely #BloggerClubUK

  7. Janet

    I love these goals! I’ve just started a new blog and I love it. I changed my blog to a Wix website mid-year in a bid to become more business focused but it was so difficult to use, it kept crashing, and I struggled to see if comments had been left. I feel like moving sites destroyed me as a blogger. I’m not abandoning the other blog as such because I run an online mag from it but things have to change and I now have my personal blog and I’m moving the mag back to a WP style account.

    I’m sure you can achieve your goals this year, it really sounds like you know what you are doing!

    Sending luck and positivity your way!

  8. Becky

    Well done on getting in TOTS100!!
    My life ambition right there!
    My day job when I’m not on mat leave is a b2b account manager so I also love having a target to work to.
    I think you set yourself some great targets and I’m sure you’ll do amazing!
    All the best for the coming year

  9. Chonnie Johnston

    Congrats for meeting your goals last time!! I think your next set of goals looks pretty tough but definitely achievable seeing how much you have done already. I am about to celebrate my blogs 1st birthday and I need to set myself some goals for the next year. I would love to monetise my blog but I think that will take a little while…. Great read, thanks #BloggerClubUK

  10. Annette, Four Acorns

    Wow, what an amazing year you’ve had! I am always impressed by people like you who can set specific targets and achieve them. Well done and I’m sure that in a year from now you’ll have reached all three goals! Best of luck

  11. Mess and Merlot

    You’ve done AMAZINGLY well with your blog so far and with these stats and achievements I’ve no doubt you’ll continue to rock it but you should have more faith in yourself! Honestly if I had achieved half as much I’d think I was the next Zoella 🙂 🙂 (alright, Zoella’s Mum!) Lots of luck with the year ahead – YOU CAN DO IT CLARE! #BloggerClubUK

  12. Becca Farrelly

    Goals are great and give real focus to what your doing. I haven’t got any specific ones other than trying to improve my SEO and my photography which I would really like to do. Well done on achieving last years goals and good luck with this years! 🙂


  13. Sara

    PLEASE, once you have worked out how to make £1k of passive income per month, do tell me as that means I’ll have achieved my 5-year-goal and can retire! 😉 My objective for this year is to achieve a collective following of 12,000 over social media, and that alone would be huge for me! Good luck with everything – I’ll be following your journey and hopefully walking in your footsteps a year or so behind! Thanks for sharing #BloggerClubUK

  14. Jo - Mother of Teenagers

    You are clearly a woman on a mission and I have no doubt with your drive and focus that you will succeed. If I manage to post more than once a week I will be happy! I have picked up some writing work and have just started to get a few approaches re sponsored posts but haven’t pursued them yet – any top tips on those would be welcome…Good luck with those goals. #bloggerclubuk

  15. Helena

    I think it’s fantastic that you’ve gone for the goal of being in the top 500 and achieved it. May your 2017 go well and you achieve all the things you set out to do. #BloggerClubuk

  16. Marina Ilieva

    I wish you all the luck for 2017! I love your third goal. Blogging should be more about being inspired and doing things you like rather than just monetizing, so knowing your worth sounds great. xx #BloggerClubUK

  17. Mymummymanual

    Congratulations on your 2016 goals!
    As someone new to blogging it’s reassuring to think it’s a work in progress and I shouldn’t have already done everything (especially as I don’t know half the stuff I should be doing anyway!)
    Good luck in your 2017 goals- I’ve every confidence you’ll meet them.

  18. Lucy At Home

    Wow it sounds like 2016 has been a fantastic year for you. Congratulations! I think it’s hard to know where to go next when you hit your goal, but it might be good timing if you’re heading back to work because this will be a new chapter for your blog with new time constraints and goals. Good luck! #TheListLinky

  19. Gail Brown

    It sounds like you did amazingly well with your blog in 2016! At the moment my blog is still quite new so I’d just be happy to continue building an audience:) Wishing you lots of luck in achieving your targets for 2017!

  20. Mrs Mummy Harris

    I was thinking the other day that by the end of the year I want to be at 5k followers across all social media platforms. I thought that was quite a leap from 1k, but that was done in 3 months – so potentially it could be achieved if i keep up how I have been.
    I really want to monetise my blog and seem to be telling everyone about my 5 year goal, but i need to break it down to an actual plan.
    I also am worried about how i will write posts now im back at work. it may end up being “today when ben was being babysat he did this and that” oooops!
    Looking forward to seeing your progress lovely! #bloggerclubUK

  21. Annette, 3 Little Buttons

    Well done on making the TOTS 100! That is major, so high fives to you. I started blogging when I was back at work full time so haven’t known it any other way… it can be tough rationalising the time you have though. No doubt Mudpie Fridays will go from strength to strength this year as you sound like a blogger with a plan. 🙂 #BloggerClubUK

  22. Jaki

    I love these goons posts. I haven’t written one myself because I don’t want too much pressure but I have an idea in my head about what I’d like to achieve. I might join in next year. Good luck with yours and well done on achieving last years ???????? #bloggerclubuk

  23. Carolina Twin Mom / Mary Peterson

    I just want to earn SOMETHING! I have been at this since September and have yet to figure out how to get to that first step. So frustrating….

  24. Cal at Family Makes

    These are great goals. I think it’s good to have just a few but be very focussed on them. I’m hoping to monetize our blog too, but I’ve never even done a sponsored post, only a review in exchange for product. So I’ve got a long way to go! Well done on making it into TOTS 100, you’re in the big time now! #BloggerClubUK

  25. Mummy and the Mexicans

    Wow, you achieved really great things last year! I’m sure you’ll reach your goals for this year, too. One of my goals is also to start monetising my blog, though at the moment I’d be happy just to earn something – anything! Good luck! #BloggerClubUK

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.