Some characters just stay with you, Elmer is one of those. Although he made his debut when I was ten years old, I do remember my brother having the books when he was younger. The iconic books were first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, they have been translated into over fifty languages a testament to their popularity. And now in 2017 the first range of baby clothes has been added to the branded merchandise programme. To accompany the launch available exclusively in Sainsbury’s newly designed plush toys and brand new publishing across the year.

Elmer the Patchwork Elephant 2017

We were very kindly offered some of the new merchandise to test out. Available in the range is a 1.5 tog sleeping bag (RRP £15), a sleep suit (RRP £7), pjs (RRP £7), bib (RRP £2.50) and bodysuit (RRP £5).

Elmer the Patchwork Elephant 2017

Made from 100% cotton they are super soft. I love the white background which really makes Elmer stand out. Plus it has the benefit of being neutral so would make the perfect gift for expecting parents. Available from 0-12 months I loved them instantly. Whats not to love about the rainbow colours and the gorgeous designs and appliqué. I particularly like the non slip soles on the sleep suit and pjs.

Elmer the Patchwork Elephant 2017

Kipper is a large baby and is in the 9-12 months size, there is lots of room in the pjs for him to grow into. However there is less room in the sleep suit, partly because of the way it does up down one side of the body and he has particularly chunky (rugby player) legs.

Elmer the Patchwork Elephant 2017

Along with the range of clothes there are also some new look plush toys from Rainbow designs also including a taggie blanket and rattle. As you can see the plush toy was a great hit with Kipper.

Elmer the Patchwork Elephant 2017

Along with the clothing and toys there are number of new books being released throughout the year. Kipper loved one of the new buggy books – Hello Animals, there is also a colour version. Of course not wanting to leave Monkey out he decided to claim the stunning new releases of Elmer and Elmer & Wilbur. With beautiful hard overs and thick pages, the colours are intense and make you want to read them. Monkey loved flicking through the pages… it was difficult to get him to stop so I could read them to him!! There are more releases coming in March, May and September.

Elmer the Patchwork Elephant 2017

On Saturday 27th May 2017 there will be the second Elmer Day, an annual celebration of everything Elmer. With lots of events happening up and down the country, you can find your nearest on the Elmer Day Website. You can also sign up to receive your own events pack including a guide on how to hold an event, stickers, posters, games and activity sheets. Heres Monkey colouring in his very own Elmer, there is also a pin the trunk on Elmer and colouring game.

Elmer the Patchwork Elephant 2017

I have been given some of the merchandise to giveaway to one lucky reader. The winner will receive a sleep suit and body suit in size 9-12 months, an Elmer plush, bib and two of the books. If you love the range then please enter using the Gleam application below and note the T&Cs:

Elmer the Patchwork Elephant 2017 Giveaway

  • Competition is open to residents of the UK aged 18
  • There is no cash alternative offered
  • The winner will be drawn at random and receive the Elmer merchandise mentioned above
  • The competition will close on 9th March 2017 at 11.59pm, the winner will be notified through Twitter
  • The Winner will be asked to provide an email address and full postal address

Elmer the Patchwork Elephant 2017  Elmer the Patchwork Elephant 2017

I have some other giveaways running at the moment so please check them out by searching for giveaway in the search box above. Good Luck!!


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This is a collaborative post, we were given the Elmer merchandise pictured in this post in return for an honest review.

Elmer the Patchwork Elephant 2017


  1. Helen Moulden Reply

    The Elmer products are gorgeous! I particularly love the teddy version!

  2. Hannah Scudder Reply

    So cute, would love this for my new niece arriving in June!

  3. This would be perfect for my grandson! It is lovely! Thank you for the chance x

  4. jo liddement Reply

    This Elmer is so cute and i love the sleep and body suits.These would be perfect for my granddaughter born last month.

  5. Pingback: Ending March 9th – Love Competitions

  6. This is so cute. I used to have one of these elephants when I was young and kept it for ages. I loved it.

  7. Deborah Clarke Reply

    Oh wow these are adorable. Would love to be your lucky winner. Fingers crossed x

  8. Lucie Aiston Reply

    Wonderful giveaway!! Im due a baby boy in 2 months!! He would look adorable in these baby grows!!

  9. Sue McCarthy Reply

    I don’t have any children but would love to win this prize for charity, to go to Romania.

  10. Ah would love to win this for a pregnant friend would be a lovely gift

  11. claire croft Reply

    i love love love elmer we have all the books. He is such a fab character


    Would love to win this fabulous prize for my granddaughter

  13. Sarah Mackay Reply

    These are gorgeous, what a brilliant giveaway as love Elmer

  14. James Harris Reply

    I would like to win this prize for my sister who is due to have another baby this year.

  15. We are huge Elmer fans in our house! <3
    Thanks for sharing your review on #TriedTested this week x

  16. Diane Carey Reply

    This set is gorgeous – so colourful, and would be ideal to put away for my granddaughter

  17. hali kinson Reply

    my little one would love this, elephant is awesome thank you

  18. Michaela Hannah Reply

    What a beautiful outift! got my fingers and toes crossed x


    Lovely giveaway thank you for the opportunity to win too

  20. Judith Allen Reply

    I loved reading Elmer to my daughter, these would be lovely for a friend’s little one.

  21. I’d love one of these patchwork elephants for my young nephew.

  22. How cute are these and in the perfect size for my son Finley 🙂

  23. Lucy Chester Reply

    Love Elmer, he is so cute and would love for my baby nephew

  24. Deborah Worrall Reply

    Fingers crossed. I’d love to win these for my nephew. The Elmer plush toy would me lovely for my library display I’m working on at the nursery where I work.

  25. Alice Pullan Reply

    I used to love Elmer when I was a little girl! My son is 5 months old so these would be perfect for him to grow into soon enough!

  26. Katrina Fox Reply

    Elmer was my favourite book when I was little. I’m so pleased to hear that he’s still going strong and I can introduce my little one to the joys of Elmer the patchwork elephant!

  27. Victoria Prince Reply

    What a fantastic bundle! Elmer is so timeless and it’s great to see he’s still going so strong 🙂

  28. Emily Mead Reply

    Elmer was always my favourite. Closely followed by We’re Going On A Bear Hunt ????

  29. Margaret Glover Reply

    My daughter would love this as she is expecting her baby soon.

  30. We haven’t seen any Elmer merchandise or information for ages. This is lovely. Thank you.

  31. Natalie Gillham Reply

    The lovely Elmer! Great prize thanks! Fingers crossed x

  32. These are adorable…I’d love to win for my grandson please!

  33. Pauline Black Reply

    My grandson would love all the colours ! So bright! Fab giveaway!

  34. A.E. ADKINS Reply

    Love Elmer & so do the kids, he’s doing alright for an old ‘un

  35. Theresa Alison Reply

    Love the giveaway this would be perfect for my Niece’s little daughter when she is born at the end of April xx

  36. Stacey Gahan Reply

    Love Elmer so Iconic, it’s a book I remember from my days at school

  37. Leanne Bell Reply

    It’s so nice to find such a beautiful unisex range. Thanks for the review x

  38. Victoria Allum Reply

    The sleepsuits and vests are lovely, would love to win for my six month old daughter Grace. Thanks so much for the chance and good luck everyone 🙂

  39. Anneka Hulse Reply

    such lovely products i would love to win for my baby son Austin

  40. Stacey Leigh Reply

    We love Elmer! What a lovely giveaway , Would love these for my daughter Sofia! She has rather chunky legs too 🙂

  41. Adrian Bold Reply

    This looks gorgeous! Thanks for the competition – good luck everyone.

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