Elmer the Patchwork Elephant 2017

Some characters just stay with you, Elmer is one of those. Although he made his debut when I was ten years old, I do remember my brother having the books when he was younger. The iconic books were first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, they have been translated into over fifty languages a testament to their popularity. And now in 2017 the first range of baby clothes has been added to the branded merchandise programme. To accompany the launch available exclusively in Sainsbury’s newly designed plush toys and brand new publishing across the year.

Elmer the Patchwork Elephant 2017

We were very kindly offered some of the new merchandise to test out. Available in the range is a 1.5 tog sleeping bag (RRP £15), a sleep suit (RRP £7), pjs (RRP £7), bib (RRP £2.50) and bodysuit (RRP £5).

Elmer the Patchwork Elephant 2017

Made from 100% cotton they are super soft. I love the white background which really makes Elmer stand out. Plus it has the benefit of being neutral so would make the perfect gift for expecting parents. Available from 0-12 months I loved them instantly. Whats not to love about the rainbow colours and the gorgeous designs and appliqué. I particularly like the non slip soles on the sleep suit and pjs.

Elmer the Patchwork Elephant 2017

Kipper is a large baby and is in the 9-12 months size, there is lots of room in the pjs for him to grow into. However there is less room in the sleep suit, partly because of the way it does up down one side of the body and he has particularly chunky (rugby player) legs.

Elmer the Patchwork Elephant 2017

Along with the range of clothes there are also some new look plush toys from Rainbow designs also including a taggie blanket and rattle. As you can see the plush toy was a great hit with Kipper.

Elmer the Patchwork Elephant 2017

Along with the clothing and toys there are number of new books being released throughout the year. Kipper loved one of the new buggy books – Hello Animals, there is also a colour version. Of course not wanting to leave Monkey out he decided to claim the stunning new releases of Elmer and Elmer & Wilbur. With beautiful hard overs and thick pages, the colours are intense and make you want to read them. Monkey loved flicking through the pages… it was difficult to get him to stop so I could read them to him!! There are more releases coming in March, May and September.

Elmer the Patchwork Elephant 2017

On Saturday 27th May 2017 there will be the second Elmer Day, an annual celebration of everything Elmer. With lots of events happening up and down the country, you can find your nearest on the Elmer Day Website. You can also sign up to receive your own events pack including a guide on how to hold an event, stickers, posters, games and activity sheets. Heres Monkey colouring in his very own Elmer, there is also a pin the trunk on Elmer and colouring game.

Elmer the Patchwork Elephant 2017

I have been given some of the merchandise to giveaway to one lucky reader. The winner will receive a sleep suit and body suit in size 9-12 months, an Elmer plush, bib and two of the books. If you love the range then please enter using the Gleam application below and note the T&Cs:

Elmer the Patchwork Elephant 2017 Giveaway

  • Competition is open to residents of the UK aged 18
  • There is no cash alternative offered
  • The winner will be drawn at random and receive the Elmer merchandise mentioned above
  • The competition will close on 9th March 2017 at 11.59pm, the winner will be notified through Twitter
  • The Winner will be asked to provide an email address and full postal address

Elmer the Patchwork Elephant 2017  Elmer the Patchwork Elephant 2017

I have some other giveaways running at the moment so please check them out by searching for giveaway in the search box above. Good Luck!!


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This is a collaborative post, we were given the Elmer merchandise pictured in this post in return for an honest review.

Elmer the Patchwork Elephant 2017


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  2. Deborah Worrall

    Fingers crossed. I’d love to win these for my nephew. The Elmer plush toy would me lovely for my library display I’m working on at the nursery where I work.

  3. Alice Pullan

    I used to love Elmer when I was a little girl! My son is 5 months old so these would be perfect for him to grow into soon enough!

  4. Katrina Fox

    Elmer was my favourite book when I was little. I’m so pleased to hear that he’s still going strong and I can introduce my little one to the joys of Elmer the patchwork elephant!

  5. Victoria Allum

    The sleepsuits and vests are lovely, would love to win for my six month old daughter Grace. Thanks so much for the chance and good luck everyone 🙂

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