When I first started weaning Kipper we loved Piccolo’s food pouches. In fact he will still eat the stage two ones now given half the option (he’s so lazy with food) and we still buy the fruit ones for when we are on the move. So I already hold an affinity for the brand. But when I heard about their most recent campaign I decided that I wanted to help them spread the word.

The campaign One for One launches today the 4th of October, they firmly believe that no child should go hungry. The One for One campaign to help reduce the burden on parents struggling to feed their little ones each day. Their aim is very simple – they want to help reduce child hunger by donating Piccolo pouches to those who need them most.  To make this happen they have teamed up with some of Britain’s top food banks such as Trussell Trust, and children’s charities to make sure little ones get the meals they all need.

The One for One campaign will see them donate at least 100,000 pouches to thousands of hungry under 5s through a series of grassroots events, social campaigns, in-store outreach and PR activity.

The new One for One campaign is part of Piccolo’s dedication to giving back. Already committed to giving 10% of profits to charity, the One for One campaign is the largest standalone charitable project Piccolo has embarked on, and the first of its kind in the supermarket world.

“At Piccolo we have always been passionate about giving back, and that’s why we’re so proud to be launching our One for One campaign. Feeding babies can be stressful at the best of times, which is why we are determined to support those who really do need our help by donating a Piccolo pouch for every pouch bought. We think the work done by these charities is invaluable, so we want to support them however we can.”

Cat Gazzoli, Founder of Piccolo 

Piccolo’s One for One campaign will run from October until the end of the year, with the aim of sharing 100,000 extra pouches to struggling families nationwide. Piccolo pouches can be found in Morrisons, Asda, Waitrose and Boots – along with health food retailers and independent shops all over the country. So when you are next shopping for baby food please consider buying Piccolo pouches and helping a family in need.

To start the campaign off with a bang Piccolo are offering my readers the chance to win a months supply of baby food. To be with with a chance of winning please enter via the gleam application below and please note the T&C:

A Months Worth of Piccolo Baby Food Pouches

  • Competition is open to residents of the UK aged 18
  • There is no cash alternative offered
  • The winner will be drawn at random and will receive a months supply of Piccolo Baby Food
  • The giveaway will close on the 31st October at midnight, the winner will be notified through Twitter
  • The Winner will be asked to provide an email address and full postal address

I have some other giveaways running at the moment so please check them out in the Blog Giveaways Page above.


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I was not compensated for this post, I wanted to help Piccolo spread the word about this great campaign.



  1. O great campaign and a perfect giveaway for our growing family.

  2. My kids love trying out new food and drinks so this would be great! 🙂


    My 10mnth daughter is crazy for these pouches. She loves the Sweet Potato & Beef Ragu

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