The Launch of Kinder Ice Cream: I have some exciting news! Mudpie Fridays has been chosen as a brand ambassador for Kinder Ice Cream. As you can imagine we are all thrilled and the kids are especially excited about testing out the new products which Kinder Ice Cream are bringing to the UK.

Growing up ice cream was part of our Summer holiday experience. I have vivid memories of sitting on the steps of a caravan with my younger brother. Eating ice cream watching the other children playing on the swings. We had just come back from the beach and still had sand in between our toes. As a young family we spent a number of Summers in Dawlish and Devon. Building sandcastles with little paper flags, choosing from an array of metallic multi coloured windmills and paddling in the sea. This childhood nostalgia of Summers gone is something I want the boys to experience too. Summers should be care free.

At the launch event on Friday Kinder Ice Cream drew on this nostalgia by creating a memory sensory box on the Southbank. Designed to target the four senses of touch, sight, sound and smell. Each side of the box transported you back to Summers gone. On one side there was also a timer counting down to the official launch time of 12pm.

Kipper had great fun exploring them all. He was fascinated by the coldness of the ice wall and kept running up to touch it before running away again. Next was sight where we were treated to pictures of carefree Summers with adults and children enjoying ice cream. There were even a few photos of Monkey eating ice cream in Barcelona. My favourite was sound, where we listened to the sound of the sea. Waves gently lapping at the shoreline. If I closed my eyes I could imagine being on a beach laying in the sun. Finally smell. Along one side there were three vents each pumping out the smell of delicious chocolate. It made my tummy rumble! Needless to say it attracted a lot of attention.

But it got even better. At midday the box broke away and revealed the fifth sense of taste. As you can probably imagine it had drawn quite a crowd by then. There was a feeling of anticipation as we counted down the last few seconds, dry ice suddenly shooting from the cold ice wall. The sides were moved to reveal a freezer full of the new Ice Creams.

It was then we were given the opportunity to try out the two new Kinder Ice Creams. The Kinder Ice Cream Stick and Kinder Ice Cream Sandwich. The Kinder Ice Cream Stick is a milk ice cream stick, half covered with the same milk chocolate used by Kinder. Kinder Ice Cream Sandwich is the same milk ice cream sandwiched between the two five cereal biscuits. We had a great time experiencing the launch of Kinder Ice Cream and I look forward to bringing you more details of their delicious ice creams in the coming weeks.

If you want to try them out for yourself they are now available to purchase in supermarkets across the UK.

What are your most nostalgic memories of childhood Summers gone, I would love to hear about them in the comments below.


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We are working with Unilever as Kinder Ice Cream Ambassadors and have been compensated for our role.


  1. Looks like a great day out! I wish they were coming to my area, but I’ve ordered a voucher from theircwensite so hopefully I can try one soon!

    • Looks like such a great day!!! I have memories of getting Ritters ice cream every weekend in the summer with my family! So fun!

  2. These look amazing and I can’t wait to try them out on my grandchildren!

  3. What great pictures, looks like a fab day. The ice creams look fab. We just need to the weather to warm up now!

  4. Margaret Gallagher Reply

    Looks like you all had fun – can’t wait to get my OWN supply

  5. Oh my! I had no idea they’d released an ice cream. My kids will love this so I’m sure I’ll have to go hunting for it. Looks like you had a fun day out!

  6. Caroline Tinsley Reply

    On the subject of ice cream, I used to always have cider lollies as a child and realised I hadn’t seen them in a couple of decades. I managed to find one at an ice cream truck somewhere in Wales, and it was just as good as I remembered!

  7. I love Kinder ice cream, I got some a couple of days ago and can not get enough of it. Congrats on being chosen as an ambassador.

  8. Ooh I didn’t know this was a thing. I’d better get some to try, my kids love Kinder!

  9. OK this is one ice cream I must try! I don’t know what it is about Kinder eggs but the chocolate is sooo yummy???

  10. Monidipa Dutta Reply

    I heard about it yesterday as well. I wanted to try it out but I don’t know where will I get it in Brooklyn

  11. ohhhhh.. I wonder what it taste like. Haven’t seen one yet here in PH but I think I’ll give it a try once first hehe

  12. I absolutely love kinder products and I am very excited they have brought out ice creams! I 100% need to try them. Their launch events sounds like it was such fun as well.

  13. Aww looks like you guys had so much fun! That ice cream is bite sized! I have never seen anything like that near where I live!

  14. It must have been fun out there. Would love to test the ice cream.Thanks for sharing and making me salivate…

  15. wow this looks like a fun day. i love kinder and cant wait to try this ice cream

  16. What a fun way to launch the new ice cream! I love Kinder chocolate so am looking forward to trying this. 😀

  17. Catherine Santiago Jose Reply

    Wow, this is so amazing! My kids and I will definitely buy this ice cream once its available to my place. That look so delicious!

  18. OH wow, I didn’t know they were going to do ice cream.My kids will be totally in to this!

  19. I LOVE Kinder, I have always been a fan of their chocolate so I can’t wait to taste the ice cream, yum! Looks like a fun little event too.

  20. Lewis | Lewisherelewisthere Reply

    I love a kinder bueno and when icecream shops do their own kinder icecream. I can’t wait to try out this new ice cream

  21. I didn’t know these existed! They’re such a cute idea – and the kinder ice cream sandwiches sound delicious!

  22. You can’t beat a good ice cream – I love chocolate ice cream and I can only imagine how good Kinder ice cream tastes. I love the look of the ice cream sandwich.

  23. I can’t wait to try these – I love kinder chocolate. Forget the kids! Did these taste much like the chocolate did you think?

  24. Yay, congratulations! It looks like you had so much fun. I love kinder and am definitely going to be keeping an eye out (*hunting down) that Kinder ice cream sandwich. Yum!

  25. Ooh these sound and look good … I wonder how many SW syns are in one?! Forget the kids, I’d like a box of these for myself

  26. A S,Edinburgh Reply

    Sounds like good fun, and I love the look of that ice cream sandwich!

  27. I have seen several blogger writing about it and I love this idea. I would so visit this Kinder spot. it takes me back to my childhood and I LOVE ice cream (sorry for capital letters but it shows nicely how I feel)

  28. Ooh we love Kinder chocolate in our house so I’m sure we will love the ice cream versions. I’d like to try the stick ice cream out first. Fingers crossed for some warmer weather so we can test them out.

  29. charlotte isobelle Reply

    kinder chocolate is lovely! we might have to try some!

    • My kids love Kinder chocolate ( so do I yum) I’ll look out for these in the supermarkets but I haven’t seen them yet around my way.

  30. I adore the sound of Kinder ice cream. I’m an absolute fiend for Kinder Buenos so I just know I’d love it. I’d probably go all out and stick a Kinder Bueno in the top as a substitute for a Cadbury flake!

  31. Sounds like a really great day out – I love it when things are interactive ! I sooo want to try a kinder ice cream !

  32. Looks like you guys had a great time! What a great idea to launch an ice cream product. I bet the kids will totally love them!

  33. paula cheadle Reply

    I love kinder chocolate, waiting for them to come near me

  34. Jo Hutchings Reply

    One of my favourite chocolates. I bet the ice-cream version is amazing!

  35. Kinder is so popular I bet the ice cream version will be too! I’ve never tried a Kinder egg.

  36. Mia ~ My Lighthouse In The Storm Reply

    My son loves Kinder chocolate! Wait until I tell him there’s an ice-cream… Despite the miserable weather, he’ll want it added to the food shop!

  37. Adrian Price Reply

    im looking forward to eating these –all summer long-with my childish sweet tooth

  38. Ooh I can’t wait to try this! We love Kinder so combined with ice cream you can’t go wrong

  39. They sound delicious though I always associate Kinder with having a small toy with it!

  40. Looks like so much fun and surprised this has not happened before really #BloggerClubUK

  41. I had no idea that Kinder produced icecream so I shall be looking out for it in the supermarket. Lovely pics!

  42. Alison MacDonald Reply

    Looks like fun my granddaughter is going to be wanting me to get her some of these she loves Kinder

  43. Elizabeth Cooke Reply

    Wow these look delicious, especially the sandwich one! I think these Kinder ice creams are going to really take off.

  44. The ice-cream sandwich looks great, I will have to keep an eye out for those!

  45. This looks like a really fun way to launch a product – not tasted it yet myself though!

  46. Joanne Elms Reply

    Love Kinder chocolate, so will def have to try this with my kids!

  47. Anneka Davies Reply

    These looks incredible, perfect for all of the family!

  48. olivia Kirby Reply

    I really love Kinder chocolate. my son and I aren’t huge ice cream fans though but I think my daughter would like these.

  49. Helen Wigham Reply

    Congratulations on getting brand ambassador for this new product!

    My girls and I are big Kinder fans here so we’ll all be very excited to try the new ice creams!

  50. Rebecca Whatmore Reply

    Great idea for Kinder to make ice creams – need to get down to Asda!

  51. Lindsey Stuart Reply

    Aww the sensory box looks fantastic! Your pictures are great and it looks like you have a super fun day out!
    My summer also consisted of ice cream when I was a child, I wish we had Kinder ice cream then yum!
    We can’t wait to try it.

  52. looks like a great day out and Kinder ice cream at the end what a treat x

  53. Deborah Clarke Reply

    Yum kinder icecresm sounds amazeballs. Looks like a good day out.

  54. Vesta Poulston Reply

    I’ll be buying some Kinder ice cream when I see it for our son to try.

  55. Mandy Doherty Reply

    I’ll have to treat my grandchildren to some of these, I will sample them first of course!

  56. Elaine Shaw Reply

    What a fun, fab day to spend together, and a day filled with ice cream too! Going to keep my eye out for those Kinder Ice creams, and treat us all to try them out; who said they were just for kids! All the glorious weather we’ve been having is also another good excuse to give them a whirl; after all sunshine and ice cream always go together.

  57. Looks like had a good day you spent and I really want to try Kinder Icecream when I spot it.

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