The Launch of Kinder Ice Cream

The Launch of Kinder Ice Cream: I have some exciting news! Mudpie Fridays has been chosen as a brand ambassador for Kinder Ice Cream. As you can imagine we are all thrilled and the kids are especially excited about testing out the new products which Kinder Ice Cream are bringing to the UK.

Growing up ice cream was part of our Summer holiday experience. I have vivid memories of sitting on the steps of a caravan with my younger brother. Eating ice cream watching the other children playing on the swings. We had just come back from the beach and still had sand in between our toes. As a young family we spent a number of Summers in Dawlish and Devon. Building sandcastles with little paper flags, choosing from an array of metallic multi coloured windmills and paddling in the sea. This childhood nostalgia of Summers gone is something I want the boys to experience too. Summers should be care free.

At the launch event on Friday Kinder Ice Cream drew on this nostalgia by creating a memory sensory box on the Southbank. Designed to target the four senses of touch, sight, sound and smell. Each side of the box transported you back to Summers gone. On one side there was also a timer counting down to the official launch time of 12pm.

Kipper had great fun exploring them all. He was fascinated by the coldness of the ice wall and kept running up to touch it before running away again. Next was sight where we were treated to pictures of carefree Summers with adults and children enjoying ice cream. There were even a few photos of Monkey eating ice cream in Barcelona. My favourite was sound, where we listened to the sound of the sea. Waves gently lapping at the shoreline. If I closed my eyes I could imagine being on a beach laying in the sun. Finally smell. Along one side there were three vents each pumping out the smell of delicious chocolate. It made my tummy rumble! Needless to say it attracted a lot of attention.

But it got even better. At midday the box broke away and revealed the fifth sense of taste. As you can probably imagine it had drawn quite a crowd by then. There was a feeling of anticipation as we counted down the last few seconds, dry ice suddenly shooting from the cold ice wall. The sides were moved to reveal a freezer full of the new Ice Creams.

It was then we were given the opportunity to try out the two new Kinder Ice Creams. The Kinder Ice Cream Stick and Kinder Ice Cream Sandwich. The Kinder Ice Cream Stick is a milk ice cream stick, half covered with the same milk chocolate used by Kinder. Kinder Ice Cream Sandwich is the same milk ice cream sandwiched between the two five cereal biscuits. We had a great time experiencing the launch of Kinder Ice Cream and I look forward to bringing you more details of their delicious ice creams in the coming weeks.

If you want to try them out for yourself they are now available to purchase in supermarkets across the UK.

What are your most nostalgic memories of childhood Summers gone, I would love to hear about them in the comments below.


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We are working with Unilever as Kinder Ice Cream Ambassadors and have been compensated for our role.


  1. Jodi
    March 15, 2019 / 8:16 am

    Looks like a great day out! I wish they were coming to my area, but I’ve ordered a voucher from theircwensite so hopefully I can try one soon!

    • Natalie
      March 16, 2019 / 4:47 pm

      Looks like such a great day!!! I have memories of getting Ritters ice cream every weekend in the summer with my family! So fun!

  2. Alice Colling
    March 15, 2019 / 8:27 am

    Made me want ice cream before breakfast!

  3. Lynn Neal
    March 15, 2019 / 9:17 am

    These look amazing and I can’t wait to try them out on my grandchildren!

  4. rosie
    March 15, 2019 / 9:41 am

    What great pictures, looks like a fab day. The ice creams look fab. We just need to the weather to warm up now!

  5. March 15, 2019 / 10:17 am

    This looks a great event! I’m sure both my girls would love these icecreams!!

  6. Margaret Gallagher
    March 15, 2019 / 10:28 am

    Looks like you all had fun – can’t wait to get my OWN supply

  7. Nikki
    March 15, 2019 / 10:41 am

    Oh my! I had no idea they’d released an ice cream. My kids will love this so I’m sure I’ll have to go hunting for it. Looks like you had a fun day out!

  8. Caroline Tinsley
    March 15, 2019 / 1:28 pm

    On the subject of ice cream, I used to always have cider lollies as a child and realised I hadn’t seen them in a couple of decades. I managed to find one at an ice cream truck somewhere in Wales, and it was just as good as I remembered!

  9. March 15, 2019 / 5:04 pm

    I love Kinder ice cream, I got some a couple of days ago and can not get enough of it. Congrats on being chosen as an ambassador.

  10. March 15, 2019 / 6:02 pm

    I’m content playing getting in the car to go buy some. I love Kinder so much! We’ll definitely be hunting for these at the weekend!

  11. March 16, 2019 / 3:29 am

    Looks like such a fun event. I bet this ice cream is going to be so good!

  12. Robert Price
    March 16, 2019 / 4:36 am

    This looks fun

  13. Tracy Nixon
    March 16, 2019 / 7:24 am

    Cannot wait to try!

  14. March 16, 2019 / 3:23 pm

    Yummm…Kinder Ice Cream!!! Love the photos, it looks like you guys had fun!

  15. Zoe
    March 16, 2019 / 3:36 pm

    Ooh I didn’t know this was a thing. I’d better get some to try, my kids love Kinder!

  16. March 16, 2019 / 3:48 pm

    So cool! I bet my son would love to try the Kinder Ice Cream. 🙂

  17. March 16, 2019 / 5:14 pm

    OK this is one ice cream I must try! I don’t know what it is about Kinder eggs but the chocolate is sooo yummy???

  18. Monidipa Dutta
    March 16, 2019 / 5:25 pm

    I heard about it yesterday as well. I wanted to try it out but I don’t know where will I get it in Brooklyn

  19. March 16, 2019 / 9:47 pm

    ohhhhh.. I wonder what it taste like. Haven’t seen one yet here in PH but I think I’ll give it a try once first hehe

  20. March 16, 2019 / 9:58 pm

    I am definitely going to have pick some of these up, they look so delicious.

  21. March 16, 2019 / 11:12 pm

    I absolutely love kinder products and I am very excited they have brought out ice creams! I 100% need to try them. Their launch events sounds like it was such fun as well.

  22. Shelby
    March 16, 2019 / 11:43 pm

    Aww looks like you guys had so much fun! That ice cream is bite sized! I have never seen anything like that near where I live!

  23. March 17, 2019 / 12:44 am

    It must have been fun out there. Would love to test the ice cream.Thanks for sharing and making me salivate…

  24. brie
    March 17, 2019 / 1:02 am

    wow this looks like a fun day. i love kinder and cant wait to try this ice cream

  25. Christa
    March 17, 2019 / 1:30 am

    What a fun way to launch the new ice cream! I love Kinder chocolate so am looking forward to trying this. 😀

  26. Catherine Santiago Jose
    March 17, 2019 / 5:31 am

    Wow, this is so amazing! My kids and I will definitely buy this ice cream once its available to my place. That look so delicious!

  27. March 17, 2019 / 11:33 am

    My kids love Kinder eggs so I’m sure they’d love the ice cream too.

  28. March 17, 2019 / 11:48 am

    OH wow, I didn’t know they were going to do ice cream.My kids will be totally in to this!

  29. March 17, 2019 / 1:48 pm

    Oh I love the look of the ice-cream sandwich! I’ll have to keep an eye for these, I think the kid would love them.

  30. March 17, 2019 / 2:15 pm

    Bet you had a great time doing this Kinder is so yummy . Loving your photo’s

  31. March 17, 2019 / 2:27 pm

    I LOVE Kinder, I have always been a fan of their chocolate so I can’t wait to taste the ice cream, yum! Looks like a fun little event too.

  32. Lewis | Lewisherelewisthere
    March 17, 2019 / 2:59 pm

    I love a kinder bueno and when icecream shops do their own kinder icecream. I can’t wait to try out this new ice cream

  33. Hannah
    March 17, 2019 / 3:06 pm

    I didn’t know these existed! They’re such a cute idea – and the kinder ice cream sandwiches sound delicious!

  34. March 17, 2019 / 3:14 pm

    You can’t beat a good ice cream – I love chocolate ice cream and I can only imagine how good Kinder ice cream tastes. I love the look of the ice cream sandwich.

  35. March 17, 2019 / 4:33 pm

    I can’t wait to try these – I love kinder chocolate. Forget the kids! Did these taste much like the chocolate did you think?

  36. March 17, 2019 / 8:28 pm

    Yay, congratulations! It looks like you had so much fun. I love kinder and am definitely going to be keeping an eye out (*hunting down) that Kinder ice cream sandwich. Yum!

  37. March 17, 2019 / 8:42 pm

    Ooh these sound and look good … I wonder how many SW syns are in one?! Forget the kids, I’d like a box of these for myself

  38. A S,Edinburgh
    March 17, 2019 / 9:46 pm

    Sounds like good fun, and I love the look of that ice cream sandwich!

  39. Sofia
    March 17, 2019 / 10:47 pm

    Wow they have ice cream as well now? I must try it then!

  40. March 18, 2019 / 5:09 am

    We have like that here too in the Philippines but a different brand. Looks delicious and kids are totally loving it. Nice!

  41. March 18, 2019 / 7:23 am

    I have seen several blogger writing about it and I love this idea. I would so visit this Kinder spot. it takes me back to my childhood and I LOVE ice cream (sorry for capital letters but it shows nicely how I feel)

  42. March 18, 2019 / 9:03 am

    Ooh we love Kinder chocolate in our house so I’m sure we will love the ice cream versions. I’d like to try the stick ice cream out first. Fingers crossed for some warmer weather so we can test them out.

  43. March 18, 2019 / 9:30 am

    My kids cannot wait to try this, they love Kinder Chocolate

  44. March 18, 2019 / 9:30 am

    My kids cannot wait to try this, they love Kinder Chocolate

  45. charlotte isobelle
    March 18, 2019 / 10:15 am

    kinder chocolate is lovely! we might have to try some!

    • Jo
      March 18, 2019 / 12:54 pm

      My kids love Kinder chocolate ( so do I yum) I’ll look out for these in the supermarkets but I haven’t seen them yet around my way.

  46. March 18, 2019 / 11:37 am

    I adore the sound of Kinder ice cream. I’m an absolute fiend for Kinder Buenos so I just know I’d love it. I’d probably go all out and stick a Kinder Bueno in the top as a substitute for a Cadbury flake!

  47. March 18, 2019 / 12:53 pm

    Sounds like a really great day out – I love it when things are interactive ! I sooo want to try a kinder ice cream !

  48. March 19, 2019 / 2:20 am

    Looks like you guys had a great time! What a great idea to launch an ice cream product. I bet the kids will totally love them!

  49. paula cheadle
    March 19, 2019 / 11:01 am

    I love kinder chocolate, waiting for them to come near me

  50. March 19, 2019 / 11:58 am

    These look so good, i meant to pick them up with the shopping in asda the other night! Got distracted though! lol

  51. Jo Hutchings
    March 19, 2019 / 8:56 pm

    One of my favourite chocolates. I bet the ice-cream version is amazing!

  52. Lisa Rios
    March 20, 2019 / 3:35 am

    Kinder is so popular I bet the ice cream version will be too! I’ve never tried a Kinder egg.

  53. Mia ~ My Lighthouse In The Storm
    March 20, 2019 / 10:33 am

    My son loves Kinder chocolate! Wait until I tell him there’s an ice-cream… Despite the miserable weather, he’ll want it added to the food shop!

  54. Adrian Price
    March 20, 2019 / 12:06 pm

    im looking forward to eating these –all summer long-with my childish sweet tooth

  55. March 20, 2019 / 3:27 pm

    It sounds like a fun day out. I’ll keep my eyes open for the ice-cream!

  56. March 20, 2019 / 9:51 pm

    Ooh I can’t wait to try this! We love Kinder so combined with ice cream you can’t go wrong

  57. Hazel Rea
    March 20, 2019 / 10:30 pm

    They sound delicious though I always associate Kinder with having a small toy with it!

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